About CRED
The Fair Trade Jeweller
CRED Jewellery is the original Fair Trade jeweller. We do not make this claim lightly, but as pioneers we have pursued the dream of Fair Trade jewellery and brought it to reality. We were the first European retailer to sell independently certified Fair Trade gold, and the first high street boutique to exclusively sell ethical jewellery. In 2003 we produced the world's first truly ethical wedding rings: wedding bands made from gold from a traceable source that was certified as environmentally and socially responsible. They remain our bestsellers.
“When I started CRED Jewellery in 1996 my desire was to create a jewellery company that had the principles of Fair Trade at its very heart, as well as satisfying my personal desire for beauty and wonder. These two simple ideas are intrinsically bound together, because beauty at its most intense is a reflection of the wonder in nature. Jewellery is the finest symbol of this when it is sourced with social and environmental integrity, capturing, creating and conveying this genius.
“It has been an amazing journey that has taken me to some of the remotest regions of our world, met some of the most extraordinary people and witnessed some of the best and the worst practices in mining. Human and indigenous rights, environmental justice and human creativity are at the heart of our Fair Trade company.
Greg Valerio, Founder and Fair Trade Campaigner
At CRED we believe in making beautiful jewellery that has ethical integrity. We have travelled the world to understand the complexity of our trade – to discern the full environmental and social costs of mining, and how these might be mitigated. We have sought out like-minded campaigners and with them pioneered the independent auditing arrangements that make Fair Trade stones and metals possible. It is an ongoing campaign of continual improvement: we will not be satisfied until 100% Fair Trade jewellery becomes an industry standard.
www.credjewellery.com was the worlds first website dedicated to the sale of ethical jewellery. Here you will find beautiful, ethical jewellery you can own, along with our story, information on the realities of the fair trade jewellery industry and the ethics by which we operate. We are always looking for fresh ways to show you what we’re about, so if there's anything you'd like to know, please contact us.