July 06 2015

Fairtrade Bridal sales up 60%

In the first two quarters of 2015 the pioneering ethical jeweller, Cred Jewellery, saw sales of their bridal collections increase Year on Year across their London & Chichester locations and online.

Across the bridal ranges, sales increased by 60% for engagement rings, 50% on eternity rings and 46% for wedding rings. Sales of Fairtrade gold rings have seen the largest jump in sales, with more couples searching for & choosing the responsible option.

Cred director Alan Frampton said “The figures speak for themselves. Young people are seeking sustainable sources for their food & clothing, and more and more couples want the same clear standards for their gold. Fairtrade gold is the best ethical, transparent & independently certified source of gold, and it is growing fast

Cred offers consumers the widest choice of ethical and fairtrade jewellery, wedding & engagement ring designs. In the first quarter of 2015, Cred launched 3 new collections of engagement, wedding & eternity rings, all made in the UK from Fairtrade gold with traceable diamonds.

As well as a growing retail offering, Cred Jewellery offer pure Fairtrade gold grain to registered jewellery designer/makers via their website. Cred aims to increase the availability for more designers to be able to offer their collections in the traceable metal in order for more miners to benefit from this life-changing certification.

Register here to buy Fairtrade Gold for your jewellery