OUR _ STORY

OUR_
HISTORY

The Highlights

1996

Founded to improve the lives of small-scale gold miners, we have been building relationships with artisanal mining communities, visiting them regularly and bringing their product to market ever since.

2004

Working in partnership with miners in Columbia, we established the Alliance for Responsible Mining (ARM) to represent small scale artisanal miners globally, and promote socially and environmentally responsible practices.

2011

Working with mining cooperatives in South America and the Fairtrade Foundation, Cred made the first independently guaranteed fully traceable jewellery in the world to bear the new Fairtrade Gold mark.

2014

After working on the ground in Uganda, Kenya and Tanzania with Fairtrade for 3 years, we officially launched African Fairtrade Gold and brought in the first shipment from Uganda in 2017.

2017

As early adopters of Lab Grown Diamonds, we launched the UK’s first ethical Lab Grown ring collection. Putting the focus on consumer choice and disrupting traditional jewellery industry supply chains and practices.

SUSTAINABLE_ PIONEERS

RAW_
MATERIALS

RESPONSIBLY
SOURCED DIAMONDS
AND SAPPHIRES

+

PIONEERS OF
SUSTAINABLE GOLD

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THE GUARANTEE INSIDE_
YOUR RING

Committed to best practice, transparency and quality

All our gold jewellery is British made in the historic Birmingham Jewellery Quarter. Each piece is marked inside with a Hallmark, one of the earliest forms of consumer protection. This is your guarantee that it has been independently tested and has the legal standard of purity necessary for gold in the UK.

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OUR_
PARTNERS

What Fairtrade Means

An independent guarantee from the Fairtrade Foundation that our gold is not only conflict free but uses no child or forced labour and improves the lives and protects the environment of the people who mine it.

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